Driving a car equipped with a new mandatory speed limiter has sparked a heated debate among UK motorists. The introduction of Intelligent Speed Assistance (ISA) in vehicles sold in the UK is a direct result of European Union (EU) regulations under the General Safety Rule (GSR). While the UK has not yet adopted the EU's GSR, European manufacturers are not removing ISA technology from vehicles bound for the UK, meaning British drivers will be affected by these changes. The UK government is also considering making a range of new safety technologies mandatory on new vehicles sold in the UK, including driver assistance technology that warns or slows down the vehicle when speed limits are exceeded. ISA can be implemented in three ways: informative/advisory, supportive/warning, and intervening/mandatory. The most controversial form is the intervening/mandatory ISA, which restricts fuel injection to prevent drivers from exceeding speed limits. This has sparked a divided reaction from motorists, with some viewing it as a beneficial safety feature and others fearing it could limit their driving freedom and ability to handle emergencies. Jamie Brassington, after testing a car with a mandatory speed limiter, acknowledges the potential benefits of ISA but emphasizes the need to maintain a driver's independence. He notes that while ISA can help ease congestion and discourage speeding, some drivers may still feel frustrated by the technology, as evidenced by his own test drive experience.